It is a unique opportunity to talk about your brands, to stand out from the crowd and to get noticed by buyers.
However, don’t think of the exhibition as just a two day event – make it a central part of your sales and marketing programme for 2012, including Stationery Magazine. Your budget will work harder and have much more impact.
Visitors include: Selfridges, British Museum, Fenwick, Sainsbury’s, Wilkinson, National Trust, WHSmith, Bentalls, Gardners Books, Office Depot, Club Group, Elphicks, Martin McColl, Ryman, John Lewis, Colemans, ISA Retail, OfficeTeam, University of London, Egan Reid, Paperchase, Lyreco, Harrods, Osborne Stationers, Papernation, Stationery Cupboard, Office Club, Robert Dyas, The Pen Shop, Wm Morrison Supermarkets and English Heritage.
The Stationery Show is the only UK trade exhibition dedicated to stationery products – it is aimed at all retailers of stationery from gift shops, department stores, dealers and stationers to mass merchandisers, card retailers, museums and bookshops.
It’s very focused and cost effective, and exhibitors also benefit from preferential advertising rates in Stationery Magazine.
“The Stationery Show is a great idea. It’s really useful to have stationery suppliers all in one place”
Kate Donkin, Buyer of Gifts, Stationery, Greeting Cards and Books, Bentalls
“The day I spent at last year’s Stationery Show was one of the most productive I have ever spent at a trade exhibition and really good use of time”
John Waits, Managing Director, Osborne Stationers
Why exhibit?
- The only UK trade exhibition dedicated to stationery and writing instruments
Put your products in front of allsorts of stationery buyers from all walks of UK retailing – FACE-TO-FACE - Save time and money – the buyers come to you
- PROFILE. Extensive PR and media opportunities – trade AND consumer
- Build relationships and contacts, and brand awareness
- Good timing for Back to School, Back to College, Xmas and January Sales
- Generate sales and sales leads from both new and existing customers
- Influence perceptions
- Launch new products and initiatives
- Test new concepts
- Network
- Exceptional value for money – no hidden extras
- Preferential advertising rates in Stationery Magazine
Timing
The Stationery Show is ideally timed for Back-to-School and College, Christmas and the January sales.
Location
The Stationery Show takes place at the stylish Business Design Centre in London, in fashionable Islington. It’s less than 2 miles from the City and West End, and is just one stop (Angel) on the underground on the Northern Line from King’s Cross St Pancras.
The striking surroundings of the Business Design Centre and carpeted floor space create a relaxed and comfortable environment in which to do business. Buyers love it.
And with more than 500 bars, pubs, restaurants and cafes in the area, there is something for everyone. It doesn’t get any better than this for networking!
Marketing Support
Exhibitors at the Stationery Show are supported by a comprehensive package of marketing support and a high profile programme of visitor promotion. This includes Twitter and Facebook, trade advertising, PR, direct mail, visitor invitations, exhibition website, digital marketing and sponsorship of the Greats Gift Retailer Awards, the Retas Greeting Card Retail Awards and Stationery Show New Product Awards.
Exhibitors receive free listings on the exhibition website and in the show preview and official catalogue, inclusion in press information, the show logo for use on their website, emails to send to customers and a PR and Marketing Guide.
PLUS the opportunity to include their new products FREE in the news pages on the exhibition website, adding even more value to their participation.
Great value for money
It pays to exhibit and go all-inclusive at the Stationery Show – there are no hidden extras.
It couldn’t be simpler or more cost effective to exhibit with all-inclusive, ready-built stand packages provided to make life as easy as possible and leave you with more time to concentrate on your customers.
The emphasis is on value for money and efficient use of your time. As a guide, the cost of a 6 square metre stand is £2100 plus VAT and includes meeting table and chairs, lighting, nameboard, carpeting, stand cleaning, free tea and coffee, security, porters to help move products to and from your stand and many marketing opportunities to raise your profile.
Bigger and smaller stands are available, at a pro-rata rate.
